Digital Marketing Apprentice Supports Salon Growth.

Meet Anya O’Callaghan,a Level 3 Digital Marketing learner with Educ8 Training who works at SpiritHair, Ystrad Mynach. Anya, tells us how studying a digital marketing qualification is able to help grow the salon’s business and reach new clients.  

Customer focused based salon

My role involves me overseeing Person Development and Marketing of the Salon. I manage the salons social media platforms, our digital content and our online presence.Inside the salon I oversee our merchandise and visual displays. As we are a customer focused salon I also support our level 1 learners with customer service training and any additional learning support.  

Learning culture in the work place

The management team at Spirit are firm believers of supporting education, training and staff development in the work place. Many of our staff are studying apprenticeships and other types of qualifications. I had been offered to study the digital marketing qualification and decided to go for it.

More people becoming digitally connected

With more people using social media and becoming digitally connected it’s important for us as a business to reach both our existing and new clients. We also need to remain competitive in a growing industry where customers see the value of self-investment.

Social Media Platforms like Facebook and Instagram have become the main tool for customers to get in touch and for us to promote our business and showcase our work.

The course is varied

The business has been using an external marketing company to support with some of our marketing activity. As the course is so varied, I have been able to bring some elements of this work in house. I have learnt how to use different software packages to support our website and create brand templates for our social media content.  

I have generated more sales through our website

Being able to bring in new skills and ideas is rewarding. Recently, I completed a module on Search Engine Optimisation (SEO Ratings). I have been able to apply this to the salon specifically and improve our SEO ratings on google. As a result we have seen more sales generated through our website. 


February 23, 2022